HUMAN POWERED SUBMARINE REDESIGN

Digital media. 8.5”x8.5”. 2018

This project is a redesign of the logo for the University of Michigan Human Powered Submarine Team. The aim of this design was to create a sleeker, more professional looking logo that would also be better suited for use on a variety of backgrounds. The resulting new logo is clean and bold, featuring a more visually interesting outline of the submarine as well as reference to iconic Michigan imagery, such as the classic winged football helmets.